Forever 21 opening day in Delhi, India: Awesome Fashion, Aweful Organization (Pic Heavy)

by mehak on September 18, 2010

in Fashion

So today was the big day!! Forever 21 opened its first store in India with a 10,000 sq ft store in Ambience Mall, VK, New Delhi., and i was right there in the middle of the action (Read :Chaos and Craziness). There were women EVERYWHERE!!! The forever 21 store in Delhi  is amazing guys- affordable clothes that are so SO trendy and fashion forward. Loved LOVED the dresses- IMO its the best store in Delhi currently, if you are looking for a cute dress. The Accessory section deserves a special mention cos they have awesome things there starting from just 150 INR (3$). Ok, ill let the pictures do the talking. More on ‘aweful organization’ later.



Above pic is from forever 21 india page, rest are all clicked by me

What iv managed to capture is only 1/5th of the store. Its Huge !!. Loved everything there but there were like an hour long waitings for the try room so i only picked up this owl necklace, a pair of earrings and a shrug. 
Forever 21 delhi price points
Price wise, Forever 21 is  still not as cheap as it is in the USA , but still decently affordable.
Jean leggings and denim wear start at around Rs 1000/-  and goes upto around 2500/-. 
T shirts start at Rs 199 and go upto around 1200/-
 Dresses start at Rs 999/- and go upto 3500/-.
Accessories are very affordable- start at Rs 100/- and go upto Rs 700/-
Blazers and knit wear start at around 2200/- and go upto 5000/-

.Ooh, and did i mention that everyone got a free yellow umbrella from forever 21? And 10 lucky girls from delhi won 21 outfits each from forever 21 worth 21,000 Rs I am SO jealous . Anyway , I am looking forward to more forever 21 stores opening in India and some more in Delhi as well

Okay, a word on the organisation- it was aweful. When the doors opened, girls just pushed their way through- it was clear that the chaos was unmanagable. At the Billing counter, a belt i wanted dint have the price tag, so i was told to go find another one with a tag (I had stood in line for 40 min- there was no way i ws gonna go out and then come back again). It was the staffs duty to find me one with the tag but they didnt. Then, the credit card machine was not working and was slow so billing took about  20 minutes just for me !. Plus though the Forever 21 sales girls were really sweet, they were taking billing requests from people clearly out of line. In their defense, you could say that there was  A LOT of rush, but they should have expected that given that India has been waiting for this for a while!! Shall show you guys my haul later!

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{ 14 comments… read them below or add one }

EVE-O-LUTION November 20, 2010 at 7:43 pm

wowww dats grt yaa. all the happening cosmetic and apparel launches are in Delhi- i donno wen mumbai and Pune will learn.. even the cosmetics here are 2 yr olds :(

Bee
http://insidebeeni.blogspot.com/

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komal December 28, 2010 at 5:37 pm

how much was that owl necklace for ?

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PnB December 28, 2010 at 6:24 pm

@Komal- it was or INR 320 i think..

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Anonymous January 10, 2011 at 5:31 am

Hi there,
I'm from Toronto, and visiting Dehli next month. i was just curious if the prices in Dehli are cheaper compared to the forever 21 in Canada? Also are there any other stores from North America in Dehli? (sorry if this is a dumb question, I have no idea). I am trying to compile a list of stores / things to get from India, that are cheaper in India, other than Indian clothes.

Also, most of the stores tags say "made in India", do they have those stores in India as wel for me to directly buy from so it is cheaper? Ie- La Senza

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PnB January 10, 2011 at 6:04 am

@Anonymous- Forever 21 is much more expensive in Delhi than in Canada. For example, a top which on the US website would retail for 10$ (roughly converted to 500 Rs) would retail here for around 750 Rs (roughly converted to 15$) so forever 21 is more expensive here..and .that the story with most brands – clothing or makeup, dont ask me why.

Yes, some US stores have their outlets in India, Gap, La Senza ,Guess, Esprit , All the high end designer brands like Chanel, Versace etc have stores here. Most of the european rands are here actually so chances are yll see a ton of british and european brands like mango, promod, debenhams, French Connection etc.

Yes the clothes are made in India, but chances are that they will still be more expensive here.They get made in India, exported to the US and then imported back into India

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PnB January 10, 2011 at 6:05 am

Like iv mentioned in the above article as well, Forever 21 is in no way as cheap as it is in the US…

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PnB January 10, 2011 at 6:08 am

Oh, and btw in case you need any info/help shopping in Delhi do let me know..ill do a little post on the best shopping areas here

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sonal January 31, 2011 at 10:19 am

hi sweets… gud 2 kw u lyk our brand soo much….
thnx… stay tuned…
cn i hv ur number…

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P&B January 31, 2011 at 6:03 pm

@sonal- HEY! sure you can !, but where do i send it to you???

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Angela Fernandes July 5, 2012 at 6:24 pm

hey, i want 2 gift my best friend a farewell gift .. something really special.. before she leaves for her graduation.. i just have 2 days time.. plz help me, if i could get something from this store..

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Rash September 7, 2012 at 9:28 am

Do you by any chance get any of the same EU or UK products in the store like dresses or tops?and ifi want to find out how do i contact the store and ask?

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mehak September 7, 2012 at 9:42 am

Ya you do get the same, buttheyr more exp..

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rebecca June 20, 2013 at 11:41 pm

were have you guys shifed too from vasant kunj???????????

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mehak June 21, 2013 at 9:42 am

I think theyr renovating the VK store…theyr alsoopening a new store in Saket DLF Place

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