A couple of months back, i was passing by this store and saw this huge advert for ‘Maybelline Lasting Drama 24hr Gel Eyeliner’ across the billboard. I was like OMG! I NEED to try that thing- i love gel eye liner (MAC Black track yr my superhero, and Coastal Scents Gel liner yr the robin to my batman) and knowing Maybelline i knew it wouldnt be that expensive. PLUS i had seen this gorgeous gorgeous plum shade in this on Temptalia and i so wanted it.




Well, it was a bit of an anticlimax …first of, no store seemed to stock it . It was either out of stock, or the stock had just not arrived from the company and i went on a wild goose chase and only got my hands on it some 2 weeks back and even then- no plum.. no sir. Just a solid black thats all.. no other shade available. You see, in India Maybelline makes it a point to NOT launch the best shades- i feel some screwed up evil people sit in the Maybelline meeting room and decide ‘ Ha! let them lust over foreign beauty blogs- they want plum- we will give them black!’ .  (Maybelline India if you are reading this, STOP DISCRIMINATING AGAINST US!!!).  Anyway, so i made the best of the situation and got the black one home and this is what i think about it….



What i like about the Maybelline Gel Liner


    • Texture :This is the perfect gel liner consistency- not dry and not too watery. Its a creamy consistency which is  such a dream to apply that even a novice would be applying this with ease and not be a klutz with it
    • The brush: Surprise Surprise- the brush that this comes with is actually quite nice for me. I like the length of the handle, i like the thickness of the bristles and it feels soft
    • The colour: I like matte gel liners, im not a glossy black eye liner girl so love love love  the matt blackness this gives. Its a pretty intense black , when its wet its unbelievably intense, but once dry it softens a bit though even then, the colour payoff is brilliant.
    • Tightlining: This is fantastic, for tightlining- i dont know what it is exactly but it is so easy to push this product in when yr tightlining . I like the effect it gives and its not uncomfortable to use either
    • Smudge proof: Once this dries, it is very smudgeproof. I have a dark circle issue so that is a MUST have for me..i need something thats not going to go all smudgey on me
    • Packaging: The packaging is really quite classy actually. I love the black box which contains the actual pot and the brush.  Very high end feel to it.Maybelline has been stepping up the game in the packaging arena recently..

    What i dont like about the Maybelline Gel Liner

    • Waterline issue1: This did NOT work on my waterline. Infact it irritated my eyes when i used it on my waterline and made them itchy:(  
    • Waterline issue 2: Also, on the waterline it doesnt go on opaque- its kinda translucent so you need to go over it two times to get the desired blackness which is annoying. This is only on the waterline though.
    • Waterline issue 3: Again- on the waterline it did not last too long. Kind of evaporated  \within 6 hours so its a shame. It does however last for a long time if you are lining the upper lash line
    • There is a tinnny amount of product. The actual pot is so small i really wonder how long it would last with everyday use

    Other Info:

    Price:  Rs 375/- for the liner AND the brush (I think its quite a deal honestly)
    Will i Repurchase: I will definitely get other colours if they are launched, but since this didnt work for my waterline i might have to think before repurchasing the black one. 
    Final verdict: 3/5 – If you are new to gel liners , the Maybelline Gel Liner is definitely a great budget  option for you to explore before buying any high end ones. If you do have sensitive eyes like me and plan to use this on the waterline, you wont be blown away by it.

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