With the mercury rising and reaching near torture levels, its time to put all those thick creams at the back of your closet and reach out for light sunscreens, and barely there refreshing tinted moisturizers! Looks like the folks over at Estee Lauder seem to agree , because their new Day Wear Moisturizers offer not only UV protection, but come in a light cucumber scent , with loads of vitamins and a sheer tint! (Who else is loving the turquoise and gold packaging??)
Press Note: Environmental exposure is the first source of damage to the appearance and function of skin, resulting in premature signs of aging. Estée Lauder scientists have now identified five main sources of free radicals that assault skin all day long accelerating the rate of premature aging – UV Exposure, Pollution, Smoke, Irritation and Metabolism. Scientific research has proven that skin’s own natural anti-oxidants are not able to continuously protect skin against the many types of free radicals associated with these sources. In today’s ever-changing environment where pollution continues to increase and UV protection from the thinning stratospheric ozone layer continues to decrease, superior all day anti-oxidant and broad-spectrum UV protection against skin-damaging free radicals is more important than ever before
In 1997, Estée Lauder was the only cosmetics brand to collaborate with leading French scientists in a groundbreaking SU.VI.MAX study. As a result, Estée Lauder was the first cosmetics company to prove that topical application of anti-oxidants and vitamins provided significant skin-protective benefits establishing Estée Lauder’s role as the cosmetic leader in the science of anti-oxidant skincare. Incorporating the brand’s scientific learnings from this groundbreaking independent research study, Estée Lauder’s DayWear moisturizer was the first skincare product proven to help prevent premature signs of aging caused by the environment utilizing an exclusive blend of anti-oxidants to fight free radical damage.
Today, Estée Lauder remains the skincare leader in anti-oxidant protection, once again breaking scientific boundaries with NEW DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15, the brand’s most effective anti-oxidant and broad-spectrum sunscreen protection ever to help prevent and diminish the appearance of the first signs of aging. With continued daily use, it helps visibly diminish the appearance of fine, dry lines and dullness so skin looks smoother and more radiant. Incorporating an innovative new anti-oxidant recycling technology, this new “skin superfood” helps safeguard skin with multi-action protection in three advanced ways:
I. A powerful NEW proprietary Super Anti-Oxidant Complex provides an optimized blend of skin-essential anti-oxidants that has been specially formulated to continuously recycle and regenerate anti-oxidant capacity, supplementing skin’s natural anti-oxidant resources for comprehensive all day anti-oxidant protection. The combination is so effective that it neutralizes every key type of skin-damaging free radical which can lead to premature signs of aging.
II. Advanced Broad-Spectrum Sunscreen provides Estée Lauder’s best UVA defense ever – meeting the most advanced standards around the world for UVA protection. By helping defend against damaging UV rays, skin is protected to help keep it looking younger, longer.
III. A potent Blend of Skin Quenching Hydrators and Barrier-Boosting Lipids provide skin with instant and all-day moisture to protect it against dehydration, which can accelerate the signs of premature aging.
I. ADVANCED PREVENTION WITH NEW SUPER ANTI-OXIDANT COMPLEX:
Estée Lauder’s NEW proprietary Super Anti-Oxidant Complex features both comprehensive and all-day anti-oxidant protection to fight the free radical damage that can lead to visible aging:
Comprehensive Anti-Oxidant Protection:
Our powerful NEW proprietary blend consists of 5 super anti-oxidants that have been specially selected to work synergistically together: EGT, Vitamin C, Vitamin E, Eukarion, and a unique ferment derived from deep sea microorganisms. This powerful anti-oxidant combination has been specifically designed to work in unison to provide Estée Lauder’s most comprehensive anti-oxidant protection ever – now defending skin against every key type of free radical.
All-Day Anti-Oxidant Protection:
Estée Lauder scientists understand that once an anti-oxidant defends the skin against a free radical, it is completely neutralized and is then unable to fend off further free radical attacks. Without a constant availability of anti-oxidants, skin is left vulnerable to free radical attack which can result in damage that accelerates premature aging. As free radical attacks continuously occur throughout the day, all day anti-oxidant protection is critical in resisting the signs of premature aging.
To address these insights, for the first time, the NEW Super Anti-Oxidant Complex has been uniquely formulated to recycle and regenerate anti-oxidant capacity for continuous protection that supplements skin’s natural anti-oxidant resources, providing skin with all day anti-oxidant protection.
The Super Anti-Oxidant Complex’s recycling ability is so effective that NEW DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 have been clinically shown in in-vivo testing to offer 8 hour anti-oxidant protection.
II. ADVANCED UV PROTECTION WITH BROAD-SPECTRUM SUNSCREEN:
As scientific research has proven the harmful skin-aging effects of deep-penetrating UVA wavelengths, Estée Lauder scientists have developed the brand’s most advanced broad-spectrum sunscreen protection ever to help protect skin against both UVA and UVB rays. NEW DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 now feature 3:1 (UVB:UVA) protection meeting the European Union guidelines for effective UVA coverage.
Additionally, as UVA sunscreens can often degrade after sun exposure, the new DayWear formulas’ proprietary sunscreen system is specially formulated for enhanced photostability to help skin stay optimally protected. With enhanced UVA protection and photostability, skin is better protected to help resist the signs of premature aging.
III. ADVANCED MOISTURE RETENTION WITH SKIN-QUENCHING HYDRATORS:
An optimal, moist environment helps maintain skin’s natural resistance to daily assaults and also minimizes irritation which can accelerate the signs of premature aging. As hydration is critical to youthful, healthy-looking skin, NEW DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 are formulated with an advanced blend of skin-quenching hydrators including Hyaluronic Acid, as well as barrier-boosting lipids.
Instantly, skin is infused with lasting, all-day moisture helping to prevent the environmental damage that can begin with dehydration. Over time, skin’s natural protective barrier is rebuilt to help skin retain essential hydration and support skin’s natural protection against the visible signs of premature aging.
SIGNATURE FRESH CUCUMBER SCENT:
NEW DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 feature DayWear’s signature cucumber scent loved by women around the globe. The fresh fragrance notes consist of leafy greens and aqueous notes of crisp cucumber providing a feeling of cool rejuvenation, while a petally floralcy of sheer Jasmine, Violet and delicate Cyclamen provide a comforting balance. Musk provides a soft, radiating finish.
DayWear Creme SPF 15 for Dry Skin:
Comforts and cushions skin with soothing emollients and a luscious texture.
DayWear Creme SPF 15 for Normal/Combination Skin:
Lightweight and silky, with just the right balance of richness and refreshment
DayWear Lotion SPF 15 for Oily Skin:
Oil-free hydration in a water-light lotion that glides on and absorbs quickly
DayWear Sheer Tint Release Moisturizer SPF 15 for All Skintypes:
This lightweight moisturizer transforms into an ultra-sheer tint when applied, enhancing any skintone with a healthy, even-toned glow. Apply AM after your Repair Serum.
Apply morning and night after your Repair Serum. Perfectly hydrated and powerfully protected, the new DayWear formulas help bring out the radiance of healthy, youthful skin. Dermatologist, Ophthalmologist tested. Non acnegenic.
Will be available at Estée Lauder stores from May, 2011
Suggested Retail Price: 3180 INR
Estée Lauder Store locator:
2nd floor main atrium
Senapati Bapat Marg
UB city mall
Vittal allya road
Tel 080 40982000
Select City Walk Mall
Shop no g-12
A-3 district centre
Tel 011 46151752
Disclaimeer: Info provided by PR