Fashion Fix: Denim Story Brings J Brand, True Religion to India & Marc Cain’s Spring Summer Collection!

by mehak on July 8, 2011

in Fashion

Looks Like the Ducchess of Cambridge sure loves her J- brand , as she was spotted lounging about in these for three days in a row ! 

Press Note: Denim Story
Denim Story, a multi-brand luxury denim boutique by Mala Hemnani and Suchita Vaswani, has revolutionised the denim market in India by bringing in a host of well-known jean brands from across the world. Brands at Denim Story include True Religion, Rock & Republic, Serfontaine, Made in Heaven, Citizens of Humanity, Goldsign, James Jeans, AG Jeans, Paige, Siwy and of course J Brand, which DenimStory retails as well as supplies to other stores.

Denim Story works closely with the brands in the USA and the UK, keeping a pulse on new upcoming styles, trends, and new collections. Having a regular presence at the New York fashion shows and being regular attendants at Coterie, one of the world’s biggest buying events, twice a year, ensures that apart from the lovely classic jean, there is always something new and exciting from the world of denim – the latest ‘it’ jean, the newest pocket, the most plush fabric, etc.

The concept of Denim Story:

Denim Story takes pride in knowing each customer – right from the number on the inside of their jeans to the perfect silhouette-enhancing fit it gives them. Denim Story knows what works for each of its clients.

Available at:

Denim Story
Shop No. 5, Ground Floor,
Swashraya Building,
E Road,
81 Marine Drive,
Mumbai – 400002
Tel: 022-22855036

Marc Cain Spring Summer Line
If you thought florals for spring were so overdone, then you have’t seen Mar Cains Spring Summer Collection. Floral..yes, but with more than a dash of edginess thrown in. The Marc Cain line is  divided into a number of themes like ‘Sportivity’, ‘Lets Club’, ‘Sorbetto’ or the one in question and also my favourite ‘Summer Delight’

I want the animal print skirt!

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