Estee Lauder Introduces New Pure Color Lipstick by Tom Pecheux : Photos, Information

by mehak on August 3, 2011

in Estee Lauder, Lipsticks, New Launches

Whether or not you can pronounce his last name, noone can doubt the talent of this makeup artist.After a career spanning two decades, Pecheux joined Estee Lauder last November, and here are some spanking new pure color lipsticks from that man!

Press Note
“These lipsticks are so easy to fall in love with – it’s about so much more that just looking pretty, it’s about making a statement with your lips”
Tom Pecheux, Creative Makeup Director, Estée Lauder

Estee Lauder Pure Color Lipstick in Barely Nude

Estee Lauder Pure Color Lipstick in Pink Parfait

Estee Lauder Pure Color Lipstick in Plum Fizz

Estee Lauder Pure Color Lipstick in ROse

Estée Lauder and Creative Makeup Director Tom Pecheux introduce new Pure Color Lipstick, uniting fashion and technology with two new luxurious formulas that set the stage for modern lip looks. Decorate and define your lips with the new formulas of Pure Color Long Lasting Lipstick and Pure Color Crystal Lipstick to create a fresh, bold statement that reignites your passion for lipstick. The high-performance formulas are fused with an expansive palette of hues that promise a lip look for any desired occasion from a subtle whisper of color to a vivacious, siren red. These lipsticks are expertly crafted and specially formulated to maintain the highest quality of color performance, shine and wear… the new Pure Color Lipstick.


  • Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated, color rich application
  • Concentrated pigments are wrapped into a crystalline laminate polymer for a multi-dimensional look that is magnified and rich in color
  • Lips are drenched in moisture by Apricot Kernel, Shea Butter and Vitamins C and E


  • The classic Estée Lauder golden-mirrored packaging is accented with a crisp, transparent cube that offers a preview of the enticing lipstick shade
  • The jeweled-like lipstick case reinforces the classic, modern beauty behind Pure Color

Pure Color Long Lasting Lipstick: 21 INTENSELY PIGMENTED SHADES

  • Classic favorites are updated with a broad spectrum of exciting new colors, from muted neutrals to lively, vibrant shades
  • Dynamic long lasting wear for a powerful, fade-proof lip that lasts the day
  • Medium to full indulgently buildable coverage
  • Two exceptional textures:
  • Satin Creme – Color true pigment polymers provide a soft, shiny finish
  • Lustrous Shimmer – Brilliant pigments provide a multi-faceted effect on the lips

Pure Color Crystal Lipstick: 14 LUMINIOUSLY SHINING SHADES

  • The luscious color range of shimmering shades vary from sublime to vivid and impart a soft fullness to the lips
  • Buildable, sheer to medium coverage 
  • Two satisfying textures:
  • Sheer Shine – Color true pigment polymers provide a soft, sheer shine finish
  • Brilliant Shimmer – Brilliant pigments provide a sheer multi-faceted effect on the lips

Availability: Pure Color Lipstick now available at all Estée Lauder stores.

Retail Price: 1575 INR
Pure Color Long Lasting Lipstick (21 new shades):

Color Category and Finish
Nude to Brown
Pink to Berry
Coral to Red
Mauve to Plum
Candy – Shimmer
Melon – Shimmer
Beige – Shimmer
Barely Nude – Crème
Bois de Rose – Crème
Nectarine – Shimmer
Rose Tea – Crème
Hot Copper
Wildly Pink – Shimmer
Scarlet Siren – Crème
Blushing – Crème
Forbidden Kiss
Velvet Plum
Pink Parfait – Shimmer
Coral Fantasy
Red Tango
Plum Couture – Crème
Electric Pink
Pure Color Crystal Lipstick (14 new shades):
Color Category and Finish
Nude to Brown
Pink to Berry
Coral to Red
Mauve to Plum
Crystal Bronze
Crystal Baby- Creme
Twinkling Ruby- Shimmer
Crystal Orchid
Apricot Sun 
Secret Kiss
Bermuda Pink
 Lilac Lover
Alluring Pink
Crystal Sun
Rose Envy -Shimmer
Blazing Sun
Tiramisu – Shimmer
Demure Rose
Lush Rose
Estée Lauder Store locator:
The palladium
2nd floor main atrium
Senapati Bapat Marg
Lower Parel
022 43473773
The collection
UB city mall
2nd floor
Vittal allya road
Bangalore- 560001
Tel 080 40982000
Select City Walk Mall
Shop no g-12
A-3 district centre
New Delhi
Tel 011 46151752

I want Pink Parfait and Rose ! Prettiness!

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