Burberry Celebrates Launch of Burberry Body in NY, Opens New Store in Chennai.

by mehak on September 15, 2011

in perfumes

Before the press release starts, can i just say that this is one smoking hot ad campaign- as risque and  sexual as it is, Rosie looks stunning! I am a woman and i am drooling !

Burberry Body Launch in NY

British actress Rosie Huntington-Whiteley celebrated Burberry Body at an event at Macy’s in New York City last night. Over 300 customers and fans attended to meet Rosie and experience Burberry Body – the brand’s most sensual fragrance to date..

Rosie Huntington Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign The ad campaign directed by Christopher Bailey and shot by Mario Testino, features the British actress wearing a rose gold satin trench coat and the scent

Burberry Body launched in over 150 countries on 1 September 2011 and will continue to be introduced globally through dynamic innovative digital and live events and highly visible advertising and communication combining tradition and technology

Burberry, which is headquartered in London and a member of the FTSE100, was founded in 1856

“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.”

Christopher Bailey, Chief Creative Officer – Burberry

“It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first Burberry Body is an amazing compliment.”
Rosie Huntington-Whiteley

Burberry Chennai’s New Store

Burberry hosted a cocktail reception on 3 September to celebrate the recent opening of the Burberry store in Chennai

Over 100 guests attended the event at the Burberry store including Shvetha Jaishankar who wore Burberry. There were other guests Gayathri Sriram, Uma Narayan, Divya Ramchandran, Karti Chidambaram, Dr. Kamala Selvaraj, Paloma, Rohini Rau,George Kay, Mr. Muthukrishnan, Ratika and Sharad Haksar, Rehane, Vivek, Shreya, Shakthi, Girish, Pradeep Dadha, Minnie Menon, Chinni Jayant, Biswajit,Mario and Bharath, Mithun Sacheti

The 230 square metre Burberry store in Express Mall, opened in May 2011

Collections: Burberry London, Burberry Brit, Burberry Childrenswear, Burberry Accessories
Categories: Menswear, Womenswear, Non Apparel, Fragrances, Watches, Eyewear
Store reflects Burberry store design concept developed by Burberry Chief Creative Officer Christopher Bailey

British materials and themes used throughout the store with flat screen video wall showcasing Burberry digital content

Burberry has seven existing stores in India – the recently opened store in Oberoi, Gurgaon, Emporio Mall and Oberoi in New Delhi, UB City Mall in Bangalore, Taj Krishna hotel in Hyderabad, and a 400 square metre flagship store within Palladium Mall in Mumbai which opened in May 2010

All stores are operated through Burberry India – a joint venture announced at the end of 2009

Burberry, which is headquartered in London and listed on the FTSE 100 was founded in 1856

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