A Collection of 8 Indulgent Shades with a New Long Lasting Formula
“Nail Lacquer has really become a fashion statement like a must have accessory.  This collection compliments the runway trends we saw for Spring-2011 and comes in a range of soft and bold shades to capture your favorite look.”
Tom Pecheux, Creative Makeup Director, Estée Lauder
Enchanted Garnet

Fuschia Flame

Hot Coral

Pure Red
Avant-garde glamour coats the nails in chic, shiny splendor with the new Pure Color Nail Lacquer by Estée Lauder and Creative Makeup Director Tom Pecheux.  The new, instantly gratifying collection of eight in-line nail lacquers in painted shades of sophistication has a decadently full-coverage formula with a long lasting finish. A luxurious range of hues from perfect neutrals to smoky charcoals to romantic purples and riveting reds, delight the senses and turn nails into mini accessories to match any look.  An additional, limited editioncollection of eight high-fashion shades explode at your fingertips in vibrantly rich hues. Relish in the new look for luxe nails… introducing Pure Color Nail Lacquer.
8 SUBLIMELY PLUSH SHADES
  • Exclusive True VisionTM Technology incorporates multi-facted, highly pigmented shades for an intensely rich color application
  • Shades come in three distinct finishes of Crème, Shimmer and Sparkle for a customizable nail look
  • From manicure shades to high drama color, the versatile palette ensures a shade for all occasions
  • 8 in-line shades set the stage for classic and sophisticated beauty
  •  
EXPERTLY CRAFTED FORMULA
  • The blendable coating stretches across the nail to create an even and smooth finish that stays color true throughout the duration of the wear
  • A crystalline laminate polymer magnifies color and creates lustrous shine providing unparalleled glossy appearance
  • High-performance formula does not dull, fade or streak
BOLD, ICONIC DESIGN
  • The classic Pure Color Nail Lacquer packaging is reintroduced with the new formula
  • The square glass cube resembles a fragrance bottle with its golden-mirrored cap and contains an elegant tear drop shape of the new formula
  • The specially designed flat-paddle brush shape ensures a quick and easy application in 2-3 strokes even without a professional hand
Availability: The in-line shades of Pure Color Nail Lacquer will be available at Estée Lauder counters starting in August, 2011.   
Suggested Retail Price: 1260 INR
Pure Color Nail Lacquer (8 new shades):

Color Category and Finish

Pink to Berry
Mauve to Plum
Coral to Red
Sheer Nude
Ballerina Pink
Fuchsia Flame – Creme
Hot Coral – Creme
Berry Hot
Pure Red – Creme
Blushing Lilac
Enchanted Garnet – Creme
Estée Lauder Store locator:
Mumbai
The palladium
2nd floor main atrium
Senapati Bapat Marg
Lower Parel
Mumbai
022 43473773
Bangalore
The collection
UB city mall
2nd floor
Vittal allya road
Bangalore- 560001
Tel 080 40982000
Delhi
Select City Walk Mall
Shop no g-12
A-3 district centre
Saket
New Delhi
Tel 011 46151752

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