Written by : Guest Writer Rubee

Diana of London Pure Addiction Lipstick Review

Who new men could lead to makeup? Well Sort of…My boyfriend’s sister introduced me to the brand Diana of London,  and I didn’t know much about it  so when I googled it I got to know a ton of interesting facts.  In 2003 Cosmetics major Maxcare International has launched its Diana of London range in India. The brand, which was launched in 1992, has a turnover of more than $6.5 billion in Gulf countries alone. Maxcare has five major cosmetics brands which include Diana of London, England; Grosly Paris, France; Maxcare Paris, France; and Miss Claire, Germany.

This what the company claims about the Diana of London Pure addiction Lipstick

  • Ultra soft texture, provides feeling of lightness & absolute comfort.
  • Luminous & excellent color payoff.
  • Velvety finish with vitamin E & anti-ageing properties 

There are 20 shades to choose from. To check all the shades click here

Diana of London Pink Harmony Lipstick Shade: This is the first ever magenta colored lipstick I have tried & I must say it is definitely a gorgeous shade. It’s a light magenta colored lipstick with plum undertones. It doesn’t have any shimmer & has satin-velvety finish. I think this shade would suit most Indian skin tones. I just dab it to get a nice tint, when I’m using it during the day time & during night I swipe it 2-3 times to get a nice color. The picture of the swatch shows some shimmer here but there isn’t any shimmer at all.

About Diana of London Lipsticks: They indeed have a velvety finish & soft texture, glides well & makes my lips look moisturized & hydrated. This doesn’t dry out my lips or settles into fine lines.
Pigmentation & color pay off: This shade of pure addiction lipstick is extremely pigmented & has remarkable color pay off. It lasts at least 4-5 hours with just a few snacks; however it leaves a nice tint behind if you have a full meal. But this lipstick sometimes bleeds; this can be tackled by lining the lips with a pencil & filling the lips with the same lip pencil.
Fragrance: It has a slight vanilla fragrance which fades away after some time.


Overall Verdict 4.5/5 or A

Price: Rs 445/- 

Recommendation:  For me, this is  a must have color specially  if you party a lot & love bright & long wear lipcolors which don’t dry out your lips, I’m sure it will look great on all skin tones &  the perfect addition for a bride to be’s stash (Are you listening girls?)

About the Guest Writer

Rubee claims to be a  make up novice,  but i dont believe that because her first brush with make up was when she was just 7 and  used her mom’s Lakme lipstick  in a fiery red ! She says there hasnt been any turning back since! (Girl, the first time i put lipstick i was 22 ! So you have way more lipstick experience than i do!) 
                           -xoxo, Mehak 

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