Mac Avenue Fluidline Review

by mehak on April 10, 2012

in A- Grade, Eye Products, Eyeliner, MAC, Reviews

Mac Avenue Fluidline

Guest Review Written  by Gunmeen (Light Skin tone, Combination Oily Skin )

As makeup junkies we all go through a phase when we just hoard a makeup item irrespective of whether you need it or not and even you want it or not. I was going through a similar phase in nov-dec when I had fallen in love with gel eyeliner. I think even love is an understatement. I was obsessed with gel eyeliner. I picked up 3 fluidlines from Mac me over collection, 2 from Bobbi Brown, 2 from Maybelline (in Dubai) 2 liners from a local company called Music Flower. I even picked up a liner from Loreal. Please don’t ask me what was i thinking because i just don’t know. I think i was plain bonkers. Avenue from the Mac me over collection was one such gel eyeliner which i picked up during this mad phase. So lets see whether i regretted buying it after my bonkers phase was over.

Here is what Mac has to say about fluidlines : Mac describes Avenue as “charcoal black with gold pearlized pigments”. As usual Mac is bang on with the description. I really love the way they name and detail out each product.

My take on the product : Avenue is a limited edition fluidline from Mac released during the Mac Me Over Collection in december 2011. it’s a pretty black/brown/bronze liner with loads of small golf flecks. I found it quite similar to the Bobbi Brown chocolate shimmer ink though its little darker than that. I own the Bobbi brown one but of course i failed to realize the similarity as i was in an obsessive state of mind that time.  The liner is quite creamy and pigmented and a single swipe is enough to show it on the lids.   The golden flecks are not chunky or  gritty but have enough substance to make itself noticeable on the eyes. They don’t look too glittery and gives just the right amount of oomph. The liner can be used for an everyday work look because it will neither crease nor fade or transfer which is what a working woman wants from her makeup.

This would also work as an excellent base for that sultry brown smokey look. this liner like all mac liners does not smudge and stays put an entire day without having to go foe a touch up. The gold in the liner lends it the spark which otherwise would have been a blah boring brown/black eyeliner.

One word of advise don’t try this on the waterline. I got a little adventurous and did that but it was bothersome and irritable  and I had to remove it. I have paired this mostly with brown and gold eyeshadow.

Verdict: A-
Will I repurchase : i have heard that the permanent fluidline blitz and glitz is an absolute dupe of this. since this is a LE, I might pick up BnG the next time round….God what am i saying….I have fluidlines to last me a couple of years at least…but then u never know i might go bonkers again.
Overall Recommendation : Avenue is a beautiful bronzy-brownish with lots of gold glitters. this could have been a boring brown if not for these shimmers. Its not a must have but if you are fond of glitter for a little drama then surely go for this. If not this then your choice could be blitz n glitz which is supposedly its closest dupe although i have never swatched it so cant be sure.

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{ 11 comments… read them below or add one }

Sukanya April 10, 2012 at 11:19 am

this is really gorgeous ..but the new maybelline swirl gel liner can b a close dupe too.. :D


rouk August 15, 2012 at 1:29 am

hello Mahek,everyday i check ur site…very interesting…am ur fan from mauriitius …could you do a tutorial or suggestion how to apply eyeliner..both on waterline and upper as well..i mean fully lined eyes.!!!!!!


rashmi April 10, 2012 at 12:05 pm

Hey Gunmeen.. very glittery review :) can u provide a tut of how it looks on the eyes too ?? i have gel liners too and i just dont seem to have the talent to apply them on upper lid :(


mehak April 10, 2012 at 12:40 pm

Hi rashmi…what is the issue you are facing? Is it coming like zig zag, what brush are you using? i tried to do a tutorial like uu asked me to earlier..but i realised in pictures i just put it on and clicked it, so it wouldnt help anyway….if you let me know your specific issue , i can try n tell u if u can do something different..


Tanmayee April 10, 2012 at 5:36 pm

Yes Rashmi, what issue do you face?


Sweet&Bitter April 10, 2012 at 3:24 pm

it actually felt like that swirl one from maybelline….


Parul April 10, 2012 at 5:14 pm

Luks pretty but I gues they have a cream liner like this in B&D and the new maybelline liner is a tad similar…great review Gunmeen and I understand ur obsession for gel liners..I am addicted to them as well


Tanmayee April 10, 2012 at 5:36 pm

I love gel eyeliners……lovely shade , nice review :)


gunmeen April 10, 2012 at 6:16 pm

I have the maybelline swirl liner as well (the obsession continues…) in brown and gold but that one when mixed together comes out a little less brighter than this one….i somehow feel the gold glitter is that maybelline one is a subtler glitter than this….but thats beautiful too….and the brown is a solid brown…this one is a little bronzy….mehak thanks for putting this up….


gunmeen April 10, 2012 at 6:22 pm

rashmi why dont you check out some you tube videos regarding the application…the you tube ones are really helpful….try this one…the video is specifically on gel eyeliners…


Giggle girlie April 10, 2012 at 6:24 pm

I like the color n intensity of it.i avoid glitter in my eyeliners else it would have been a great buy!


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