NEW PURE COLOR
BY TOM PECHEUX, CREATIVE MAKEUP DIRECTOR, ESTÉE LAUDER
“My inspiration for this collection comes from the creative reflections found in modern architecture, in the phenomenal modern buildings that are like pieces of art. The buildings never, ever look the same color because they are reflecting what is around them. It is the same idea with this collection, you are wearing the same makeup, but you never end up looking the same way”
Tom Pecheux, Creative Makeup Director, Estée Lauder
Estée Lauder introduces Pure Color Modern Mercury Collection which is a limited edition, texturally graphic collection inspired by modern, avant-garde architecture. Molten metallic eyes become the focus on a soft shimmering canvas and are complemented by edgy matte lips and a twisted shade of green on the nails. Estée Lauder Creative Makeup Director Tom Pecheux debuted pieces from the collection at the Derek Lam Fall 2011 show, creating a look reminiscent of rogue femininity combined with modern minimalism that was truly passionate and chic.
In this architectural inspired collection, skin is softly blurred with just a hint of shimmer, eyes are boldly graphic and flaunt the metallic trend of the season while lips are dusted with a matte finish in contagious shades of beige, pink and red. Nails are finished in a manic shade of green for an unexpected accent.
SKIN IS SUBTLY POLISHED
A new “tribrid” system of liquid, powder and gel revolutionizes makeup application and wear with the new Pure Color Illuminating Powder Gelée. This first-of-a-kind, “multi-powder” formula creates a theatrical blur of shimmer on the skin when applied dry and a fierce flush of color when applied wet. The unique suspension of golden pigments and pearls float on top of the skin, resulting in a truly unique sensorial experience for skin. The futuristic powder is flexible and uses a luminosity boosting complex that makes the complexion appear perfectly smooth, sexy and glowing with a polished finish.
EYES ARE ELECTRICALLY LEADEN
Three new Pure Color EyeShadow Duos in Modern Mercury, Platinums and Black Chrome are a powerful mix of textures that highlight and illuminate eyes with a mysterious blend of reflective hues. Each Duo features the exclusive True VisionTM Technology and is housed in an enviable golden-mirrored compact with oversized mirror for easy application. Layer these duos with your favorite Pure Color Five Color EyeShadow Palettes and Pure Color EyeShadow Singles for a newness in your color collection.
New Pure Color Liquid Eyeliner in Graphite deliver a dramatic effect that finishes any eye look. This new liner pays off with a rich color and sparkle application and is long wearing, non-flaking and water-resistant for a look that is vividly precise. Chicly sport a graphic line using the new felt-tip applicator brush that lays down the sparkle infused formula
evenly and easily with one effortless stroke in shades of rich black.
LIPS ARE DRENCHED IN A TIMELESS FINISH OF SHADES
New Pure Color Velvet Lipstick in Nude Velvet, Fuchsia Velvet and Red Velvet are divine shades of raw beige, pretty magenta and true red that are displayed on the lips in a new matte finish of Pure Color Lipstick. The soft matte formula saturates lips with a lush, velvet finish and is pigment-rich for a unique, unparalleled wear. This non-drying, ultra creamy lipstick creates a bold statement in shades that speak a new vision of sophisticated glamour.
For added options of color with a creme finish, paint your lips in one of three moisturizing shades of Pure Color Long Lasting Lipstick in Scarlet Siren, Fuchsia Fever and Beige.
NAILS ARE OBSESSIVELY CHIC
Complement smoldering eyes and soft lips with a new, clever take on a twisted shade of green. Estée Lauder’s Pure Color Nail Lacquer in Metallic Sage is a reflectively deep hue that transitions the nails into glistening metallic accessories.
Pure Color Illuminating Powder Gelée 2712 INR
Pure Color Long Lasting Lipstick in Fuchsia Fever
Pure Color Long Lasting Lipstick in Scarlet Siren*
Pure Color Long Lasting Lipstick in Beige*
Pure Color Velvet Lipstick in Nude Velvet 1575 INR
Pure Color Velvet Lipstick in Fuchsia Velvet 1575 INR
Pure Color Velvet Lipstick in Red Velvet
Pure Color EyeShadow Duo in Modern Mercury
Pure Color EyeShadow Duo in Platinums
Pure Color EyeShadow Duo in Black Chrome 2427 INR
Pure Color Liquid Eyeliner in Graphite 1700 INR
Pure Color Nail Lacquer in Metallic Sage
*Denotes permanent products in the Estée Lauder line
Availability: The Pure Color Modern Mercury is now available for a limited time at Estée Lauder stores and counters.
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