L’oreal Paris Launches L’or Electric Collection for Cannes 2012

by mehak on May 26, 2012

in Loreal, New Launches

This year the prestigious Cannes International Film Festival is being held from 16th May to the 27th May 2012. 2012 is especially significant to  L’Oreal as L’oreal Paris is celebrating a 15 year partnership with the Film Festival as its official Make Up artiste. For the last 15 years, many talented makeup artistes of the Brand have created glamorous looks for a wide range of celebrities that have walked the red carpet.

To celebrate this year’s Festival, which has been dubbed “Cannes electric”, L’Oréal Paris will electrify the event with its new “L’Or” range of makeup, entitled “L’OrElectric”. This collection has been specially created for the Cannes Film Festival, and will enable L’Oréal Paris’ make-up artists to create the most daring and glamorous looks on the Croisette. Eyes, lips and nails will be full of bold colour. Celebrities will sport the Glam Team’s inspired creations on the red carpet throughout the 12 days of the Festival.

This collection, which is all set to electrify the red carpet, has been inspired by the extravagance of the 80s: post-modernism, neon, Studio.54, day-glo, new wave and the beginnings of electronic music. Three Indian faces- Freida Pinto, Aishwarya Rai Bachchan and Sonam A Kapoor, will sport this electrifying look on the red carpet.



The L óreal Team also features the Lór Electric products every day as they do makeup breakdowns for celebrities at Cannes. For example, here are some products that are used on Aishwarya Rai:

Aishwarya Rai Makeup breakdown at Cannes 2012 by Loreal


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{ 3 comments… read them below or add one }

Embellished May 27, 2012 at 1:08 am

Whatever that shade of lipstick is in the third picture, it looks amazing.


pavani reddy May 27, 2012 at 1:06 pm

i second embellished…pretty shade…n how iz the true match forundation mehak????ash`s lip glosses look gud for daily use…


Gwen June 3, 2012 at 7:48 pm

I wish we have them here in Singapore. L’Oreal is really affordable and pretty decent for the price!


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