If the Indian Blogging world was like high school (sometimes it is) then i would be the unsocial kid who does her work and never hangs out with anyone. See , im a very unsocial blogger- i never attend any meets im invited to, i dont really have too much of a clue about the going -on and gossip of the blogger world and i am the last person to go to any events. Ofcourse this also makes me a PR Companys worst nightmare, but honestly i cant help it. With a full time job, coupled with about 6 months of wedding planning there has been literally no time to breathe. So when Myntra.com invited me to their ‘Star and Style’ Event at a Delhi hotel recently, i sort of jumped at the opportunity, even though it was a work day…i knew i had to start being atleast A little bit social!!!!
Ofcourse, i was terribly late (i changed clothes in the car on the way from work so excuse the messy hair) , but it was a really nice, laid back sort of social media event. A little bit of wine, some food, meeting fellow bloggers (mostly fashion, none beauty) , clicking Kalki Koechlin and hear her speak about her style! The event basically marks the launch of Myntra’s ‘Star n Style’ platform where ccelebrities will pick and choose their favourite style pieces and they will be available exclusively at Myntra.com !!
I did take the boy with me, and honestly his photography skills are like -10, so excuse all the blurry OOTD snaps. Daddy, i miss you and your snap taking skills!!!
Thats me with Shaily of Confessions of a closet
Listen-when you change in the car on the way from a long work day, your hair does look like that okay!
The Event: Myntra.com Launches Star n Style
July 27th 2012, Delhi – The very elegant Kalki Koechlin launched Myntra.com’s first fashion property called – “STAR N STYLE” at a glitzy event in Delhi today. Kalki’s handpicked selection of apparel and accessories from over 350 brands will be exclusively available only on Myntra.com!
Kalki stole the show with her signature panache as she promoted her own style selection on Myntra. The star appeal with Kalki, fashion stylist Ranjunee Chakma along with India’s largest online fashion store- Myntra, made for a perfect fashion event!
The brand has been on the forefront in the e-commerce fashion and lifestyle space and this initiative is a bigger step towards being the best in it. What launches with Kalki, is going to be a consistent quarterly brand property with a varied pool of influencers. Each of these influencers have been very carefully chosen from various walks of life and over the years have built a strong connect with Myntra’s chosen target audiences. Kalki’s picks will be highlighted on the website under the “STAR N STYLE” collection. The brand very aptly emulates Kalki’s à la mode, youthfulness and vibrancy. Through this launch, Myntra offers its customers to smarten up their style with stylish inputs from the actress.
Speaking on the launch, Mr. Mukesh Bansal, Founder & CEO – Myntra.com said, “Celebrities, Models, VJs all play a very big role in shaping people’s fashion state and style preferences. People take lot of fashion cues from movie stars. We are thrilled that we’re launching our first fashion property with Kalki! Our objective of bringing these youth icons together is to build a strong and a direct brand connect with our customers.”
He added, “There is a distinct synergy in what Kalki wears and what she has chosen. Kalki’s youth appeal and elegance coincide perfectly with the fashion quotient of our exclusive brands. We are convinced that online shoppers will love to wear what Kalki has picked out under Star N Style.”
Trying to look like Kalki is now just a click away. Very carefully chosen clothes that match her current style and look are now available only on Myntra.com! Online shoppers can log on to www.myntra.com and get shopping!
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