ESTÉE LAUDER INTRODUCES

NEW PURE COLOR

FIVE COLOR EYESHADOW PALETTES AND DUOS

BY TOM PECHEUX, CREATIVE MAKEUP DIRECTOR, ESTÉE LAUDER

 

“I think for me it’s about having a collection of colors where you use your own vision to create a world of many looks. The possibilities are endless in this new collection.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

 

Create your enviously infinite eyeshadow collection and play with high-impact color and texture combinations with the new Pure Color Five Color EyeShadow Palettes and Pure Color EyeShadow Duos.  Your new wardrobe of color includes addictive shades that vary in intensity and finish and contain exclusive technology for a flawless, color-true application that is inimitable. With 46 new shades that are each unique to their own compact, your world of color is now endless. The complete Pure Color EyeShadow collection now has 62 shades… How many looks can you create?


FIVE PLAYFUL FINISHES IN 46 DASHING SHADES

  • MATTE: Jet milled coated pigments provide a contemporary, suede-like finish
  • SATIN: A low luster texture combined with a refined luminosity creates a softly sophisticated sheen
  • SHIMMER: Prismatic light-reflecting pearls provide a chic, vivacious sparkle
  • METALLIC: Flattened and round pearls are paired to create intense, energetic drama
  • FROST: Icing shimmer creates a high-shine with illuminating pearls for a chic glimmer. Included in the Duos only.
  • Each of the new 46 shadows are unique to their own compact.  There are no duplications, enabling you to create an endless playground of color, mixing and designing without any limits.

 

HIGH PERFORMANCE FORMULA

 

  • Exclusive to Pure Color, True VisionTM Technology, a unique concept of wrapping concentrated pigments into a crystalline laminate, creating a multidimensional look and saturated application of color
  • Technologically advanced reflective pearls provide an exclusive ultra brilliance
  • Buildable coverage from a soft wash to a fantastic flash of rich color.  Shades layer and blend fabulously for a seamless look
  • A superb blend of spherical and smooth powders deliver a flawlessly smooth application
  • The color-true, long wearing formula lasts all day without fading, flaking or creasing

 

MODERN, CHIC DESIGN

 

  • A sleek, golden-mirrored compact with Estée Lauder cartouche for a luxurious presentation
  • The jeweled-like compact incorporates an oversized mirror for ease in application
  • The specially designed sponge-mitt applicator was created to work with all five finishes

¾     Delivers exceptional adhesion and application on the entire eye area

¾     Specially designed micro pores apply each formula evenly and smoothly

¾     Provides a richer application to deliver a saturated and intense color finish

  • The new, exclusively designed brush applicator was created to sweep all five finishes perfectly across the lids

¾     Angled brush design adds precision to contouring and shading

¾     Provides a softer application to control color intensity 

 

NEW PURE COLOR FIVE COLOR EYESHADOW PALETTES

 

Pure Color Five Color EyeShadow Palettes are expertly designed to give you multiple options in your eye looks, offering you the ability to turn your daytime look into a playfully naughty look for night.  With the flirtatious makeup lover in mind, eight new palettes are introduced in richly striking color and texture combinations from barely there nudes to intensely bold blues and gorgeously envious greens.  Each palette holds five powerfully complementing shades that are designed to work together whether you use just two shades or all five. “These palettes are my babies.” says Tom Pecheux, “They create so many looks for women from daytime to a naughty nighttime date and give you the option to play with your look.” Relish in the creative options and start building your couture collection of shadows from this intensely comprehensive color collection.

 

NEW PURE COLOR EYESHADOW DUOS

 

Expand your charismatic collection of masterful beauty with the new Pure Color EyeShadow Duos.  Created for the makeup master who wants to build her Pure Color EyeShadow collection or for the novice who wants to create a simple, focused makeup look, these fashionable pairs can be used alone or combined with shades from the Pure Color EyeShadow collection for a unique and customized eye look that is all your own.  Add a touch of trend with one of the bolder pairs or update your everyday with a necessary staple using one shade as a contour and the other to accentuate and enhance your look. “Adding a duo will give you a new point-of-view and create options.” says Tom Pecheux, “It’s all about the joy of playing.”

 

Availability: Pure Color Five Color EyeShadow Palettes are now available at Estée Lauder counters and stores.

Retail Pricing:

 

Pure Color Five Color EyeShadow Palettes:                                                 3493 INR

Pure Color EyeShadow Duos:                                                                     2427 INR

Pure Color EyeShadow Singles:                                                                  1350 INR

 

NEW Pure Color Five Color EyeShadow Palette Shades:

 

Nude to Brown

Gold to Green

Mauve to Plum

Pink to Berry

Surreal Skies Bronze Dunes Film Noir Enchanted Berries
    Velvet Orchids Sea and Sky
       

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