As part of our collaboration with Lily Cole, our first ever global Brand Advocate, we are proud to launch a new, limited edition make-up range called ‘Cruelty Free Make-Up’.
Celebrating our Against Animal Testing ethos, our Cruelty-Free Make-Up range is so great that Lily put her name to it. Like all our makeup, it contains no animal products and hasn’t ever been tested on animals.
With ultra-expressive colours, shimmering looks and super soft giant puffs for perfect application every time, being cruelty-free has never been so glamorous.
Can’t wait to try it? Don’t dawdle. Cruelty-Free Make-Up is strictly limited edition!
All The Body Shop products are vegetarian and 100% cruelty free.
·No Bug Shells: Our Cruelty-Free Make-Up contains no bug shell extract to colour the product. Because our love for animals includes bugs, insects and other creepy crawlies.
·No Shellfish: Our shimmer effect is made from mineral mica and our binding agents are made from natural vegetable materials instead of crushed shellfish. It’s an open and shut case!
·No Animal Hair: Our make-up brushes use artificial hair instead of goat hair, which helps make sure your conscience stays clean and our goats stay fluffy. Which is as it should be, after all.
The limited edition Cruelty Free Range consists of:
1. 1.Mini Hi-Shine
Available in Go Pink, Go Wild, Go Play and Go Naked, our super shiny gloss can be applied straight to your lips for super sexy, hi-gloss lips. With a fun and fruity flavour, this wet-look gloss is set to be a hit.
Lily says: Maximum shine and super moisturisation. Go crazy!
2. Pearl Radiance Primer
These radiant, light-diffusing pearls give skin a pure radiance. Use them before you use your foundation or just on its own. In just one step, your skin is hydrated and your complexion perfected.
Lily says: Go on, shine!
3. Mini Brush Set
A set of four miniature brushes for cheeks, eyes and lips, in a mirrored wallet. With 100% cruelty-free fibres, these brushes are perfect for making up on the go. Contains a blusher brush, eyeshadow brush, slanted brush and lipstick/concealer brush.
Lily says: Be cruelty-free, wherever you are
4. Liquid Eyeliner
Our brightest, most dramatic violet yet! Smudge proof and easy to apply, our fine tipped felt applicator delivers colour exactly where you want it.
Lily says: Go violently violet!
5. Puff On Radiance
Puff On Radiance leaves a pink toned, luminescent finish and is perfect for face, cheeks and décolletage. With a super soft puff, it’s radiance gone radical.
Lily says: Now you can glow all over!
6. Shimmer Cubes
Pick one, two or more shades to blend and create your own look. Shimmer Cubes come in a range of iridescent pinks and lilacs. Think Pink, Live Lilac, Go Violet and Tint It Pink. Crease resistant and suitable for contact lens wearers.
Lily says: Shimmer Cubes are the ultimate in mix’n’match beauty. Go Wild!
7. Lip & Cheek Dome
A creamy gel in an easy-to-use, innovative dome format can be applied directly onto cheeks or onto lips.
Lily says: My favourite product in the range! Now you can glow all over
Cruelty Free International connects with The Body Shop customers in India to call for a ban on cosmetics testing on animals worldwide
As part of global campaign by Cruelty Free International, the first global organisation dedicated to ending the use of animals to test cosmetics products throughout the world, a pledge will be undertaken to ban animal testing for cosmetics. This global campaign will be launched in India in August by The Body Shop.
The global pledge will be promoted by The Body Shop stores in 65 countries. It is the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetics. In addition to engaging with the estimated 275 million people a year who visit The Body Shop stores worldwide, Cruelty Free International will also be linking to The Body Shop websites, which host millions of customers annually.
There is no worldwide ban on animal testing for cosmetics. Despite progress with some countries and companies, over 80% of the world, still allows animals to be used in cruel experiments. Cruelty Free International works with governments, regulators, companies and partner organisations worldwide. It is placing the issue of animal testing on the agenda of many governments for the very first time as part of a global strategy to tackle cosmetics testing on animals.
Paul McGreevy, International Values and R&D Director of The Body Shop, said “The Body Shop believes passionately that no animal should be harmed due to the demands of governments and regulators around the world. We have a long commitment to this cause, and unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing and encourage everyone to sign their pledge in our stores!”
Michelle Thew, Chief Executive, Cruelty Free International said, “The Body Shop has been internationally renowned for its Against Animal Testing stance right from the very start. It has led the way with their efforts to bring an end to animal testing, and Cruelty Free International is delighted that The Body Shop is supporting us with our ground breaking campaign.“
The Cruelty Free International pledge will be in-store from August XX and is currently
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