Estee Lauder Introduces Invisible Fluid Makeup

by mehak on November 24, 2012

in Estee Lauder, New Launches




See No Makeup. Feel No Makeup.™


The future of makeup is here.  New from Estée Lauder, Invisible Fluid Makeup is a technologically advanced intuitive liquid makeup that perfects your skin without leaving a trace.  Harnessing the power of Estee Lauder’s exclusive new, patent-pending IntuiTone™ technology in shades for beautiful skin of every ethnicity, this new generation of foundation guarantees your true-to-life shade match by working with your natural undertones, so skin appears fresh, flawless and radiantly perfected in every light.  So weightless, it is air-infused to let skin breathe.  So different, it will change how you feel about makeup forever.


“Foundation has come a long way over the years, but there were still many dissatisfied women,” said Anne Carullo, Senior Vice President, Corporate Product Innovation, Estée Lauder. “The reason lies in skin undertones. Undertones are what give our skin its unique color and dimension.  Invisible Fluid Makeup is a true innovation because it delivers a veil of visible invisibility to every skintone, working with each person’s natural undertones for the ultimate shade match.  Acting like a weave on skin, the formula allows skin’s undertones to come through, giving the appearance of natural skin, but in a way that is radiantly, naturally and uniquely perfected.”


Estée Lauder Creative Makeup Director Tom Pecheux tested Invisible Fluid Makeup for the first time backstage during New York Fashion Week at the Derek Lam Spring 2012 fashion show and The Row Spring 2012 presentation. This advanced makeup formula delivered a flawless look of fresh, natural perfection to a diverse array of models with a broad range of skin tones.


“I used Invisible Fluid Makeup backstage during the Spring 2012 New York shows because it is a lighter foundation that lets the natural glow of skin show through and can be layered for buildable coverage,” said Tom Pecheux, Estée Lauder Creative Makeup Director.  “Working with so many models with different ethnicities and skintones, the shade range is amazing!”


High Performance Formula


Invisible Fluid Makeup’s exclusive, intuitive formula brings together the best in new technology with skin-loving ingredients for a uniquely lightweight, fluid texture and supremely natural finish with buildable coverage:


  • IntuiTone™ technology™

See No Makeup – Now, all skintones and ethnicities can have their true-to-life shade match. This patent-pending, exclusive pigment technology gives the formula the power to conceal while embracing natural undertones to influence the shade for an ideal match. So exact, all you see is natural, radiant, perfected skin in every light. A matrix of ultra-fine pigments and optics fused together, these unique spherical microbeads of pure luminous color provide both coverage and translucency, dynamically reflecting light to create dimension and contour. The result is skin that is even, radiant and natural-looking, never cakey, chalky or masky.


  • Lighthropic Technology

See No Makeup  This adaptive, responsive and intuitive color-correcting technology is composed of a precise blend of multi-reflective prisms that capture and control brightness, tint, tone and balance, so no matter the lighting conditions, makeup is imperceptible and skin appears naturally perfected.


  • Airmulsion Base

Feel No Makeup  Ultra-light and ultra-breathable, this distinctive, new generation tri-phase formula contains air as part of the emulsion. The shaking action used to blend the ultra-thin formula before application entraps micronized air particles within thereby mimicking the lightweight, ultra-natural appearance from an airbrush application and achieving the ultimate portrayal of soft-focused, natural, flawless looking skin.


In addition to these unique technology benefits, long-wearing Invisible Fluid Makeup is oil-free, alcohol-free and infused with skin-loving minerals.  Hyaluronic Acid helps to provide all day hydration, so skin feels soothed, balanced and comfortable throughout the day without any caking or settling.  The formula delivers immediate radiance and evens out skintone, as well as a reduction in the appearance of pores. The stay true color and extraordinary color pureness ensure a beautiful and supremely natural-looking radiance that lasts.


Non-acnegenic and oil free with lasting oil control.  Dermatologist-tested.  Appropriate for all skin types.  Packaged in a new, modern bottle design featuring an opaque beige tone and an elegant signature blue cap with high gloss finish.


For best results, shake well for freshest makeup.  Apply on clean skin, over moisturizer.  Use finger tips or the Estée Lauder Foundation Brush to blend the foundation, working from the center of the face outwards.   Build to desired coverage level. Removes easily with any cleanser or try Estée Lauder Take It Away Total Makeup Remover or Take It Away LongWear Makeup Remover Towelettes for fast and effective removal.


Availability: Estée Lauder Invisible Fluid Makeup is now available at all Estee Lauder Stores in the country at a suggested retail price of INR 2790.


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{ 2 comments… read them below or add one }

Avz November 24, 2012 at 2:23 pm

Guess this should be the V2.0 of BB Creams. Looks good.
Definitely worth a try for a daily use base of the face. I would love my face look the non make up like. While the BB Creams are doing a decent job, I would love to have a product like this one.
Great! Thanks.


IndianGlamPrincess November 26, 2012 at 6:21 pm

I love light weight foundations so much! It’s great that more and more bands are doing these types of foundations now!!


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