Bobbi Brown Cosmetics, the exclusive beauty line developed by celebrated makeup artist Bobbi Brown, is thrilled to announce the opening of its first retail location in India at Select CITYWALK, an upscale mall located in the South Delhi district of Saket. The store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s signature products and expert services.
Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that with the right makeup and knowledge women can look like themselves, only prettier and more confident. Her unique approach was a long-awaited gift for women who wanted makeup that was simple, flattering and wearable. More than twenty two years later, Bobbi’s holistic and empowering take on beauty speaks to women of all ages and ethnicities around the world. The brand continues its global expansion with the Select CITYWALK Store in Delhi, where Indian women can learn about Bobbi’s inspiring message and how to bring out their individual beauty.
Bobbi Brown Cosmetics offers a full range of color cosmetics, brushes, and skincare. Bobbi’s signature concealers, foundations and powders come in yellow-based, skin tone correct shades that look natural on a wide variety of skin tones. Colors for eyes, cheeks and lips are timeless and designed to be as subtle or as dramatic as a woman wants. Makeup brushes and tools are professional caliber. Each brush is handmade and designed with a specific bristle density and shape to pick up and deposit color for a precise application. Combining natural essential oils with modern ingredient technologies, Bobbi’s skincare collection helps prepare skin for a flawless makeup look.
Teaching is a key component of Bobbi’s philosophy. Her professional makeup artists teach women to be their own beauty experts. Before applying makeup, each artist takes into account a woman’s personal style, her lifestyle and her preferences. Bobbi’s application methods, ranging from an everyday 5-minute routine to a special occasion 30-minute routine, are designed to be adapted for a woman’s individual needs. Every makeup lesson concludes with the creation of a personalized face chart to help women recreate the look at home.
Bobbi’s clean and modern aesthetic is reflected in the store’s architectural details like industrial steel cabinetry and Carrara marble, while illuminated vanity mirror mimic natural light, making the space feel like a chic SoHo loft. At the heart and center of the space is a communal artistry table, which creates a warm and welcoming environment for the consumer and her friends to try products at their own leisure, or if they so choose, get the help of a makeup artist.
There is going to be a whole lot of Bobbi on the blog girlies!!!!! For those who are curious about prices it is slightly more expensive than mac (lipsticks are at 1300 , foundations are 2000 etc) but the colors are to DIE for and the store is so glam with all its chandeliers you feel like a princess !! Over the course of the next few weeks you will see:
- 10 things i learnt from Bobbi Brown ( We had an experiential session which was so fun!)
- My favourite hot pink lipstick EVER- From Bobbi Brown’s matte range
- Bobbi Brown Swatches (Im going to try and do a whole section like the MAC ones where iv done 55 lipsticks swatched. But if the SA’s let me!)
- Bobbi Browns best shades for India
A handwritten note from Bobbi!
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