Lakmé spells opulence with Lakmé Absolute Royal
Mumbai, 20th August 2013: Revisit the magnificence of the past with a truly precious limited edition collection by Lakmé that pays tribute to the reign of queens – Lakmé Absolute Royal. Inspired by the era of the royals, this new collection introduces limited edition shades for three amazing products: Lakmé Absolute Crème Lip Colors, Lakmé Absolute Royal Nail Colors and Lakmé Absolute Shine Line Eyeliners that will help you create an elegant look for the festivities this season. This limited edition collection will be available in stores starting 1st September 2013.
Lakmé Absolute Royal Nail Colors: Indulge in lavish dual toned nail colors reminiscent of royal treasures. Emerald, purple, turquoise and teal, it’s elegance that truly befits the modern queen.
Price: Rs. 200/-
Limited Edition Shades: Red Rebel, Green Drama, Grey Dilemma, Blue Sapphire, Emerald Desire, Purple Lust, Pink Alert and Teel Fantasy
Lakmé Absolute Crème Lip Colors: Get lips that go with glasses of wine, caviar and polo matches. It’s luscious creamy color with a flamboyant, glossy finish that lasts all day.
Price: Rs. 600/-
Limited Edition Shades: Red Carpet, Plum Delight, Mystery Pink, Candy Floss, Peach Blush, Bake Pink, Mauve Dream, Mauve Shimmer and Nude Rose
Lakmé Absolute Shine Line Eyeliners: Drama arrives just for eyes in a palette of elegant, rich colors. Created using a long lasting, water based formulation; its glamorous, finish breathes royalty all through.
Price: Rs. 290/-
Limited Edition Shades: Blue, Teel, Silver, Pink and Golden
With this new collection, Lakmé lays out the beauty statement for the season that is dominated by imperial velvet red lips and a unique play of light pink and gold for the eyes. These rich hues, reflecting modern opulence, will take center-stage at the Lakmé Fashion Week Winter/Festive 2013 Grand Finale by Sabyasachi Mukherjee.
Speaking about the new product range, Lakmé make-up expert Daniel Bauer said, “We have created a modern interpretation of the royal trousseau with the stunning palette of Lakmé Absolute Royal. The day look for the season is velvet matte skin detailed with bright, dramatic red lips and soft pink lined eyes. And a unique fish eye, crafted with a play of black and gold, complimented with beautifully carved red lips for the evening occasions.”
Speaking at the launch, Purnima Lamba – Head of Innovation, Lakmé said, “The trends on ramp for the festive season are all going to be about opulence. And complementing that trend is Lakme’s new Absolute Royal make-up collection that defines royal chic. Absolutely everyone ought to try the new Absolute Royal red lips this festive season and feel like a princess”.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2013 will be held from August 23 to August 27 Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in
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