Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review

by Sub Editor Akanksha on March 17, 2014

in A- Grade, Eyeliner, Maybelline, Reviews

Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review (9)Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review

Would you believe  me if I tell you that this is my first ever gel liner? Though I have been a big eye liner junkie since I started my journey with makeup,  somehow gel liners never came under my radar. I have always been a fan of felt tip liners – they are quite easy to use & give  a neat swish even if you are a noob ! I guess I always refrained from Gel Liners because they are a bit of a bother- the brush et all… so before buying a costly variant, I picked up the Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black.

Also Read: Bobbi Brown Gel Eyeliner Review

Packaging: Simple & light weight plastic container & a screw lid. It is compact in size which fits easily into your palm or bag.

Texture: It is very smooth & creamy. All it requires is a single dip of your brush in the tub & you get just enough product to line your eye. I haven’t used any other brand so I can’t compare but this is very soft in texture.

Pigmentation: Super pigmented, you just need a swipe over the lids to get opaque line.

Color: It is an intense black with a matte finish. Gorgeous! Just pure true black color.

Staying Power: It claims to last upto 36 Hr, not tested that long but it stays put for an entire day. I have tried it for as long as 10 hours and it stays put if not touched. It can wear off with touch so not entirely smudge proof & water proof. You need to be a little bit cautious with this on!

Application & Finish: It goes on really easily & I find gel liners more mistake proof than the felt tip liners. Even if you make mistakes it is easy to clean up the mess with Q-tip dipped in make remover. You don’t need to start over. It is light weight & matte.

Brush: Now the brush is not very sturdy, it is nice to use but I don’t think it will last many uses. It feels a little fragile. And it did not shed any bristles on washing.

Does it dry out over the time? I really can’t comment on that as its been only few times since I have used it. But I think when you tightly close the lid it shouldn’t dry up in few months time.

Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review (8)Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review (1)Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review (6)Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review (7)Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review (4)Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black Review (3)


  1. Compact & light weight packaging
  2. Easy to carry around
  3. Pigmented & smooth texture
  4. Intense black color
  5. Matte finish
  6. Lasts for several hours
  7. Comes with a brush


  1. It is not entirely smudge & water proof. It has the tendency to wear off if worn for a really long time.
  2. The brush won’t is fragile in quality.

Rating: A-

Price: Rs. 450

Recommendation: The Maybelline Eyestudio Lasting Drama 36Hr Gel Liner in Black is a great product if you are looking for budget gel liner or you are just starting up with eyeliners or gel liners. It is easy to use & is decent in texture & pigmentation. But it is not entirely smudge proof if you have the habit of touching your eyes. The color is rich black with  a gorgeous matte finish. Worth trying!

Guest Review By Priya

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{ 24 comments… read them below or add one }

Arzoo March 17, 2014 at 9:52 pm

This looks a good one, lovely review Priya and beautiful EOTD :D


Rashmi March 17, 2014 at 10:21 pm

It looks lovely on you Priya….great review…the liner seems to be good enough to give a try…:-)


Priya March 19, 2014 at 9:05 pm

thanks :)


Parinaaz March 17, 2014 at 10:21 pm

I was planning to buy this one. Thanks for reviewing it


Aditi March 17, 2014 at 10:33 pm

Your eotd is perfect :) I have heard so much about this gel liner from maybelline but for now I am happy with my Hypersharp :D nicely reviewed!


Lisha@HeartBowsMakeup March 17, 2014 at 10:39 pm

woah! This *so* intense and glossy! Loved the bold eyeliner love! Looks great on u!


rinnee March 17, 2014 at 10:52 pm

lovely eotd


Gowthami March 17, 2014 at 11:39 pm

Just bought and yet to try it! Gr8 review :)


Namita March 18, 2014 at 12:09 am

I have been wanting to try this from so long! Nice review :)


srinjla March 18, 2014 at 12:40 am

wow so intense and awesome pigmentation…loved your eotd


Bhuvana March 18, 2014 at 12:55 am

PERFECT black :) seriously 36 hours !!!! , i doubt it


kayennat March 18, 2014 at 4:19 am

I’ve had this for over a year and it hasn’t dried out yet. It’s a really great “cheap” option for a gel liner. I don’t know why they bother with the 36 hour claim though, why would anyone want their eyeliner to stay on for 36 hours…….


mehak March 18, 2014 at 11:25 am

i know right. its so silly.


Priya March 19, 2014 at 9:07 pm

thats such a relief to know it doesn’t dry up even after a year! thanks!


xuvious March 18, 2014 at 10:28 am

I don’t use a gel liner that often and I haven’t run out of mine yet, but this is a nice alternative! :)


D's Mom March 18, 2014 at 11:53 am

A tru rich black is always a favourite with me.
Btw, I haven’t tried gel liners either….time to break the jinx now, i guess :)


Priya March 19, 2014 at 9:09 pm

try it D! Its my first one too


mily March 18, 2014 at 1:10 pm

i so want to try this..loved the original one..
mily recently posted ..


Somya March 18, 2014 at 7:11 pm

I have got this few weeks back and i m loving it.


Priyanka Jain March 18, 2014 at 11:06 pm
Harine March 19, 2014 at 12:34 pm

yr EOTD looks good.. I love the swatches.. Maybelline gel liner (new version) on my wish list…


amy March 19, 2014 at 12:54 pm

Packaging looks better than old version..nice EOTD. Love your eyelashes <3


laks March 19, 2014 at 2:30 pm

Beautiful EOTD <3


ankita March 5, 2015 at 3:33 pm

This is my first gel liner as is so good.the rich intense black finish is mom loves it too.go for it is a great thing at such price.


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