I first met Shereen at LFW wayyy back when Peachesandblush was the official blog for Lakme for that season, and when WMG had not yet launched. She had just about started Love & Other Bugs and I wanted to take a photo of her for a street style post on P&B. “But I’m not even looking good today”, she said – which was ofcourse not true. She had on a baggy grey sweatshirt, but she still looked like she carried it with total flair. Cut to today, and It’s absolutely amazing the things she is doing with LAOB – her shoots are creative , refreshing and very high fashion. So I had to quiz her on her beauty routine because her skin is so on point.
Profession : Founder & Creative Director of Love & Other Bugs
Location : Mumbai
Instagram : @shereenlovebug
“When I was in Grade 3, I wanted to become an astronaut (omg, me too). But pretty soon I gave up that dream for a career in fashion. I went to London College of Fashion to study fashion design and marketing. Subsequently I interned with Juicy Couture in London and Vogue in India. Little known fact : I also used to do costume styling in films with Sonam and Rhea Kapoor! Love and Other Bugs happened when I started posting about fashion and styling. When I initially started blogging, I didn’t know it would eventually become my profession (this was the time I met her)
Morning routine – My skin used to be really oily and acne prone earlier but with age the oiliness has definitely reduced. Now my skin is combination type. My day regime involves:
Step 1 : Kiehls Exfoliating masque (is very mild so I use it daily). I usually leave it on for 5 minutes, unless I’m running super late! It works well on me.
Step 2 : La Prairie Cellular refining toner lotion. I’ve been loving products from this brand lately.
Step 3 : Clinique Pep Start moisturiser
Step 4 : La Prairie anti aging day cream SPF 30 is such a favourite of mine.
Night routine – My mantra for skincare is – uncomplicated and fuss free. I’d rather use just 3 good (versatile) products than layering on too many of them. If I’ve had a really long and hectic day, I just use the Kiko Milano makeup removing wipes and follow it up with a good moisturiser before going to sleep. But if I have more time or need to remove heavy duty makeup then I use the Clinique makeup removing oil. I love using La Prairie anti aging night cream and Kiehls Midnight Recovery serum at night. The Kiehls serum is so good, you don’t have to apply anything after that.
Skin Prep for a special event – Before any big event I make sure to get atleast 7 hours of sleep so that my skin doesn’t look dull and tired. Apart from this, a natural trick I usually use is to slice a lemon into half and use it as a scrub on my face. Then I rub ice all over the skin for an instant glow. It also tightens the pores!
Makeup Favourites – If I don’t have a photoshoot, I try not to cake up my face with too much makeup. On a day to day basis, I like using Benefit Porefessional as my base with a little dab of Benetint lip and cheek stain. I love multitasking (efficient) products that you can use on your lips and cheeks like the Bobbi Brown Pot Rouge. They’re also quite convenient to carry around in your bag. When I want to go slightly heavier the MAC Ruby Woo is a no-brainer pick. For bold eye looks I can’t do without my Maybelline New York Colossal Kajal & Mascara.”
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